Privacy Statement Regarding Customer and Online User Information
This Privacy Statement Regarding Customer and Online User Information (“Privacy Statement”) applies to Luda.Farm AB and its worldwide subsidiaries (“Luda,” “we” or “our”), but not to those Luda subsidiaries that have published their own privacy and security statements. This Privacy Statement also does not apply to the websites of our business partners or to any other third parties, even if their websites are linked to our website. We recommend you review the privacy statements of the other parties with which you interact.
This Privacy Statement governs the processing of Personal Information we collect from our customers and online users (“you”), as well as information we automatically collect from your online visits (e.g. data collected via cookies).
For the purposes of this Privacy Statement, “Business Partner” means any subcontractor, vendor or other entity with whom we have an ongoing business relationship to provide products, services or information. “Personal Information” means information that identifies you, such as your name, telephone number and email address.
Information We Collect
We may ask you to provide Personal Information when you
- Use our websites;
- Request quotes, services, support, downloads, trials, whitepapers or information;
- Place orders for products or services or register for events or webinars;
- Apply for a credit card or financing;
- Participate in surveys, sweepstakes or other promotional activities online or in any other venue;
- Subscribe to newsletters, Luda programs, promotional emails or other materials;
- Apply for a job, submit your resume/CV or create a candidate profile; or
- Contact us.
Personal Information we request may include your email address, name, home address and telephone number. If you make a purchase, we may ask for your credit card number and billing information. We may also ask for your financial background data to process your credit or financing request. Job applicants may be asked to provide information such as educational background, employment experience and job interest, and such information can be recorded and processed in different countries. We may also collect demographic information, such as your business or company information, age, gender, interests, and preferences. Forms that you choose to complete will indicate whether information requested is mandatory or voluntary.
We may collect information about your visits to our websites, including the pages you view, the links and advertisements you click, search terms you enter, and other actions you take in connection with Luda websites and services. We may also collect certain information from the browser you used to come to our website, such as your Internet Protocol (IP) address, browser type and language, access times, the Uniform Resource Locator (URL) of the website that referred you to our website and to which URL you browse away from our site if you click on a link on our site.
Subject to local laws, in order to offer you a more consistent and personalized experience in your interactions with Luda, information collected through one source may be combined with information Luda obtains through other sources. We may also supplement the information we collect with information obtained from other parties, including our Business Partners and other third parties.
Some Luda services may be co-branded and offered in conjunction with another company. If you register for or use such services, both Luda and the other company may receive information collected in conjunction with the co-branded services, and may use the information according to each company’s privacy statement and other agreements with you.
How We Use Personal Information
Luda uses your Personal Information to:
- Deliver the services and support or carry out the transactions you have requested;
- Send communications to you, such as product safety information, your transaction status including order confirmations, information about particular Luda programs in which you have chosen to participate, information about products and services available from Luda and its subsidiaries, promotional offers and surveys;
- Facilitate communications from Luda Business Partners;
- Customize, analyze and improve our products, services (including the content and advertisements on our website), technologies, communications and relationship with you;
- Enforce our conditions of sale, website terms and/or separate contracts (if applicable) with you;
- Prevent fraud and other prohibited or illegal activities;
- Protect the security or integrity of our website(s), our business(es), or our products or services; or
- Otherwise, as disclosed to you at the point of collection.
Subject to local laws, Personal Information collected may be stored and processed in the United States or any other country in which Luda or its subsidiaries or Business Partners maintain facilities.
Disclosing Personal Information
We may share your Personal Information with subsidiaries or Business Partners to carry out transactions you request, or to make our business or that of our subsidiaries more responsive to your needs, which includes our subsidiaries providing you with information about Luda, and Luda-branded products and services. These communications may include requests relating to Luda and Luda-branded products or services or offers. We will only share your Personal Information with Business Partners who agree to process and protect your Personal Information according to our instructions and use it solely for the purposes set forth by Luda.
In addition, Luda may share your Personal Information with participants in our sales and marketing chain, including but not limited to retailers, resellers, distributors, integrators, order fulfillers and some sales agents (“Channel Partners”), for the limited purposes of selling, marketing or providing support for Luda products and services.
We may also disclose your Personal Information in connection with law enforcement, fraud prevention or other legal action; as required by law or regulation; if Luda (or a part of Luda) is sold or merges with another company; or if Luda reasonably believes it is necessary to protect Luda, its customers or the public.
Except as described above, we will not disclose your Personal Information to third parties for their own marketing purposes without your consent.
How You Can Access, Modify and Delete Your Personal Information
Luda wants to help you keep your Personal Information accurate. To view or edit your Personal Information that has been stored online in your Luda account, please visit the My Account sections of the Luda.farm website. For the security of your account, you will be required to sign in with your login ID and password. If you have any questions about the type of Personal Information we hold about you or if you wish to request deletion or rectification of Personal Information we hold about you, or exercise your rights to access and/or object to the processing of your Personal Information please send a written request to [email protected] or the postal address provided at the bottom of this Privacy Statement.
Selecting Your Communication Preferences and Opting Out of Marketing
You may choose to receive or not receive marketing communications from Luda by indicating your preferences. Opportunities to select your preferences include the following:
- The My Account sections on Luda.farm allow you to choose whether you wish to receive marketing communications from Luda, and to subscribe or unsubscribe to newsletters about our products and services;
- Any marketing by Luda, or any third parties on behalf of Luda, will be conducted in accordance with applicable laws and include, where applicable methods to allow you to express your preferences.
Please allow up to 10 business days for your email preferences to take effect. Because some promotions, such as direct mail catalogs, are developed in advance, you may sometimes receive solicitations after we receive your preference request.
How We Secure Your Personal Information
Luda takes all reasonable steps to protect your Personal Information from misuse, interference and loss, as well as unauthorized access, modification or disclosure. The ways we do this include:
- using encryption when collecting or transferring sensitive information, such as credit card details;
- limiting physical access to our premises;
- limiting access to the information we collect about you;
- ensuring that we and our Business Partners have appropriate security safeguards to keep Personal Information secure; and
- where required by law, destroying or de-identifying Personal Information.
Collection and Use of Children’s Personal Information
Luda takes children’s privacy seriously. We do not knowingly collect Personal Information from children through our websites. If you are a minor under the laws of your country, please do not submit any Personal Information through our websites without the express consent and participation of a parent or guardian.
A cookie is a piece of text that is placed on your computer’s hard drive. Depending on the settings you have selected, your browser adds the text to your device as a small file. Many browsers are set to accept cookies by default. You have the ability to accept or decline cookies as you prefer. The Help portion of your web browser, most likely found on the toolbar, typically tells you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.
Cookies allow you to take advantage of some of Luda’s essential features, including allowing you to save a Shopping Cart and remembering items in your Shopping Cart between visits. If you choose to decline cookies, you may not be able to sign in or use other interactive features of Luda websites and services that depend on cookies.
Targeted Display Advertising by Luda and Others
“Do Not Track” Signals
Targeted Email Marketing by Luda
Some marketing you receive, including email marketing, may also be personalized based on your visits to Luda.farm and your browsing and purchase history. In addition, when you click on some links in email marketing you receive, our email service provider may place a cookie on your browser. This type of cookie would be linked to your email address or IP address and used to gather information about the products and services you view and purchase on Luda.farm. Information gathered may be used to personalize and customize future email marketing messages you receive. You may opt out of this use by clicking on the unsubscribe link provided in every personalized email marketing message you receive.
How We and Our Partners Use Web Beacons, Pixel Tags and Tracking Technology
Luda or its Business Partners may use web beacons on our websites, in our email messages, in our advertisements on other websites, or in our advertisements in others’ email messages. Similarly, third parties whose content or advertisements appear at Luda.farm, or whose email messages Luda.farm sends to our users, may also place web beacons in their advertisements or email messages for purposes of measuring the effectiveness of the content, advertisements or email messages.
A web beacon is an electronic image that can be used to recognize a cookie on your computer when you view a web page or email message. Web beacons help us measure the effectiveness of our website and our advertising in various ways. For example, web beacons may count the number of individuals who visit our website from a particular advertisement or who make a purchase from our website after viewing a particular advertisement or they may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may also measure the effectiveness of our email campaigns, by counting the number of individuals who open or act upon an email message, determining when an email message is opened and determining how many times an email message is forwarded. Subject to local laws, we may combine the information that we collect through web beacons with other Personal Information we have collected from you.
We may allow some of our Business Partners to compile individual or aggregated statistics from the use of web beacons on Luda.farm by Luda, its agents or others, to determine the effectiveness of online marketing and to develop statistics on how often clicking on an advertisement results in a purchase or other action on the advertiser’s site. Aggregate information may include demographic and usage information. No Personal Information about you is shared with Business Partners for this research.
When you visit our websites or view one of our email messages, we may use pixel tags (also called “clear” gifs), tracking links and/or similar technology to note some of the pages you visit on our websites. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through web beacons, pixel tags, tracking links and similar technology in combination with your Personal Information to personalize your experience on Luda.farm and to provide you with more useful and relevant advertisements.
Social Media Features
Links to Third-Party Websites and Services
Please be aware that Luda provides links to other websites, which if you click on them may collect Personal Information about you. The information practices of those third-party websites linked to Luda.farm are not covered by this Privacy Statement.
Changes to Our Privacy Statement Regarding Customer and Online User Information
We will occasionally update this Privacy Statement. If we make changes to this Privacy Statement or make any material changes to how we use your Personal Information, we will revise this Privacy Statement to reflect such changes and revise the Privacy Statement’s effective date, included at the end of this section. We encourage you to periodically review this Privacy Statement to be informed of how we are using and protecting your Personal Information.
If you would like to contact us for any reason regarding our privacy practices, please write to us at the following address:
c/o Legal Department
Krokslätts fabriker 30
431 37 Mölndal
You may also email us at [email protected].
Effective Date: 01 October 2016